This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

For any additional questions, please write to us at info@iad-china.com.

The average cost per click for Baidu is lower than its equivalent English-language campaigns on Google.

Baidu has a range of products that you can use for pay per click advertising. These products include:

Baidu pay per click keyword search
This is similar to Google AdWords search engine marketing platform. It usually has a lower cost per click (CPC) than Google. Setting up a Baidu PPC usually takes up to two weeks. We’d recommend using a local agency to help with translating documents and setting up Chinese language landing pages.

Baidu display ad network
Users of a Baidu pay per click account can also use Baidu’s content network, again similar to Google’s display network. The service has a very useful remarketing functionality built into the display network. There are 600,000 websites that partner with Baidu to display the banner ads.

Baidu Brand Zone
Brand Zone offers a fixed price eye-catching brand logo, company introduction and tailored content whenever the brand’s specific keywords are searched. It is a product exclusive to Baidu. It may be expensive, but with average click through rates (CTR) of 50% it’s favourably comparable to Baidu (average PPC CTR of 1%) and Google (average PPC CTR of 0.2%).

The Baidu web interface are all in Chinese. This includes the keywords, the ad copy, even the analytics portal.

We are here to help you with the language. We don’t just translate your keywords, which often not very effectively due to the difference in culture and online user behavior. We hand pick keywords for you that maximize the click through rate while keep the cost low.

Yes. Baidu allows advertisers to pick which provinces of China they would like their campaigns to target.

We strongly recommend you should at least have a Chinese landing page. Majority of Chinese still prefer Chinese content even they can read English.

Absolutely

No

No.

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You may but that is not recommended. Online users in China do almost all their search in Chinese. We can help you to pick Chinese keywords. We don’t just translate your keywords, which often not very effectively due to the difference in culture and online user behavior. We hand pick keywords for you that maximize the click through rate while keep the cost low.

Advertising with Baidu Pay-Per-Click (PPC) program is very much similar as Google Adword. However, there are still some differences

  • Baidu has a manual screening process in place for setting up an account to advertise any website. Moreover, each account can only be used for one website.
  • Manual approval is also required for keywords. This is because Baidu does not allow advertisements regarding topics such as gambling, pornography, sensitive political issues or fake medicine, etc.
  • it does NOT accept credit cards as a means of payment. It only accepts payment in Chinese local currency.
  • We will help you every step of the way and handle all administrative details for you.